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If you’re a business owner, then you’ll know marketing is key to growing your brand and acquiring a loyal customer base. Whether it’s online or offline, the content you create tells your business story and leaves a lasting impression on those who see it.
With the explosion of the digital age, online or inbound marketing, is now one of the most effective ways to promote your brand. Creating quality content however, requires hours of precious time which most companies just don’t have to give. The result? Outdated websites, blogs, and little or no content to promote their brand.
Research from HubSpot shows businesses which blog generate on average three times more leads than those which don’t. Meanwhile, Google ranks sites according to the quality and frequency of content produced, so it pays to invest in good quality writing.
Based in Northern Ireland, Claire Savage Editorial combines current inbound marketing practice with almost a decade of media experience, delivering content that’s clear, concise and compelling. Using her skills as a copywriter, journalist and short story writer, Claire works with everyone from SMEs and sole traders, to local councils and enterprise agencies.
Copywriting: From July 2014-March 2017, Claire wrote SEO web content for a wide range of business websites in Australia, working as a copywriter for Croud. This included writing content for everything from dental and beauty websites, to construction, finance, restaurant sites and much more. Claire has also written a range of content for Northern Ireland businesses (see some links to work on the Case Studies page), including local councils, enterprise agencies, SMEs and sole traders. She is further Inbound Certified by marketing experts HubSpot with regards to delivering inbound marketing services.
Journalism: Claire previously spent five years as a journalist at the Coleraine Chronicle, before going on to work as a sub-editor for RE&D NI Ltd in Belfast. This involved sub-editing for the Belfast Telegraph and Irish Independent newspapers and during this time, Claire also wrote lifestyle and entertainment features for the Belfast Telegraph. She has also previously written for the Belfast Newsletter, VIEW/digital, Local Women Magazine and Verbal Magazine, as well as In Derry magazine and the Coleraine Times.
Claire is features editor at The Incubator Journal NI and has written features for The Honest Ulsterman and for Culture NI. In May 2015, she was long-listed in the Thresholds International Feature Writing Competition and in 2008, she won the HSENI prize for a health-related article.
Creative writing: Claire published her debut children’s novel, Magical Masquerade, in April 2017, officially launching the book at the Belfast Book Festival 2017, with an event also at the Dublin Book Festival 2017. More details on Claire’s author work can be found here: https://clairesavagewriting.wordpress.com/
Claire has been awarded a General Arts Award from the Arts Council NI for 2017/18, supported by its National Lottery funding. This will support her in drafting novel number two, and in creating a support structure for book one.
Claire previously received a National Lottery grant from the Arts Council NI in July 2014 to write a collection of short stories and poetry, as part of their Support for Individual Artists programme. Her short stories have to date been published in The Ghastling, The Lonely Crowd and The Incubator journals, SHIFT Lit–Derry, and The Launchpad. Her poetry has appeared in Abridged, two Community Arts Partnership anthologies, the Co Derry Post and A New Ulster. Another poem is forthcoming in an anthology in memory of Seamus Heaney.Friendly and efficient service
Offering face-to-face meetings as convenient, and with a fast turnaround on all services, Claire Savage Editorial provides quality content for an affordable rate. All work is priced per project, to ensure the most cost-effective option for every client, with free quotes provided as standard and all content written to meet your exact specifications.
Whether you want to boost business with clear, concise web copy, save time on writing business blogs, drafting press releases or creating content for brochures and leaflets, Claire Savage Editorial can help.