“Thank you so much for all your work Claire. You did an amazing job and I’m glad we had the chance to work together. You’ve been a huge part of putting it all together!” – Jenna McCorkell, owner, Chique Sport.

In February 2017, Claire was contacted by the 11-times British Figure Skating champion, Jenna McCorkell, who needed help in developing content for her new business, Chique Sport. Jenna was in the process of getting an e-commerce website designed and required editorial support in writing quality, optimised content for this.

Having already designed her initial range of luxury women’s sportswear – with children’s garments also available – Jenna still needed to develop product names for the collections. Detailed product descriptions were also required for each garment, with further content required for the website holding page and for general promotional uses.

After initial discussions over the phone, Claire then met with Jenna for brainstorming sessions and to gather all the necessary information to develop and write the content. Jenna was very keen that the Chique Sport brand should have a strong identity – that it would convey quality, luxury and reliability, but would also be seen as very stylish and functional. She also wanted the content to reflect her fun and vibrant personality – that it would sound like her and be relaxed and not too formal.

Claire worked closely with Jenna to ensure that she had a thorough understanding of the ethos behind Chique Sport. This ensured that the correct brand image was portrayed in the content and that it reflected Jenna’s personality and values, while also being functional.

Having spent years researching fabrics and developing designs for her products, it was important to Jenna that the content conveyed to the customer the effort put into creating the brand. Indeed, as a successful sportswoman with a global profile, it was key to get the right message across. Chique Sport wasn’t about Jenna ‘cashing in’ on her name – it was a genuine business selling high-quality gear which had been years in the making.

Claire developed a variety of product names for the individual garments and the collections, liaising with Jenna on multiple occasions before reaching a final decision on these. She also wrote all the product descriptions and the final website content, which Jenna thought reflected the Chique Sport brand perfectly and which was completed in time for the launch of the brand at the World Figure Skating Championships in Helsinki in March 2017.

Chique Sport,

“Claire provided exactly what we asked for and to our expected standard”

“Claire wrote editorial content for our company, Kukoon.com, including a news article and blog documenting our rebrand and new store opening.

“I met with Claire and we had a very informal and lengthy chat about my business and the details that I wanted to get across in the content. I spoke in my own words in the hope that she would be able to put these words down in a more eloquent and interesting manner, and she did not disappoint. The process was easy and I would have no doubts about doing it again.

“We now have two pieces of editorial content that we are happy to use with local media in order to promote our brand in a positive and interesting way.

“We are very satisfied with the service Claire offered; the turnaround was very quick and she provided exactly what we asked for and to our expected standard. I wouldn’t hesitate to recommend.”

Kukoon.com, Clare Vallely, managing director

“We’re very satisfied with the service Claire provided and now have a consistent, professional blurb for our new website.”


“Claire understood our requirements and delivered a first draft in line with our programme. Amendments were incorporated and returned equally as quick.

“Claire was professional and friendly in her approach, making the process very easy for us.

“I met with Claire initially to discuss our business… There was a simple approach to the process and I found Claire very engaging.”

Macaulay Wray Solicitors, Seán McKay, practice manager

‘The benefit of new clients was seen almost immediately.’sole-touch

“I’m very satisfied with the website content Claire wrote for Sole Touch.

“Once the content was put onto the site, the benefit of new clients was seen almost immediately.”

Sole Touch, Kathleen McWilliams - proprietor.


“The work she delivered was consistently of a high quality.”

“I worked closely with Claire over the course of two years and I cannot speak highly enough about her abilities as a writer. Not only was Claire able to write on a vast range of topics, but the work she delivered was consistently of a high quality, and always delivered within 24 hours.

“In addition to her exceptional writing skills (I managed a team of over 50 writers, and can say without at doubt that Claire was definitely one of the best), Claire was always extremely friendly, professional and polite.

“I loved working with Claire and would love to continue working with her in the future. I have no hesitations whatsoever with recommending her and am 100% confident in her ability to create amazing content in any situation.”

Croud, Theodora Chan - former content manager at Croud and current co-founder and content director at Hey Sippy

“It was a very easy process and we’re very satisfied with the results.”

BALLYMORE“Claire Savage Editorial wrote the content for the following four pages of our new company website: About/Interior Demolition/Restoration/Building Maintenance.

“It was a very easy process and we’re very satisfied with the results. Claire provided her expert advice at times when we needed to fully realise what would benefit our business website the most. She was also extremely quick at getting back to us, which was great.”

Ballymore Services, Fionnfola McCallan, civil engineer

“Always fast, reliable, professional, and effective.”DAVID MEADE

“I’ve relied on the services of Claire Savage Editorial on countless occasions over the last few years. Always fast, reliable, professional, and effective, I really can’t recommend Claire enough.

“With a natural talent for writing with the target audience in mind, I can recommend Claire Savage Editorial unreservedly.”

David Meade, Corporate speaker / Entertainer

“Claire works diligently, adheres to stringent deadlines and is a proficient SEO writer.”

Live It Experieince ItLive It Experience It is a cluster of tourism businesses working together to promote Northern Ireland through water, land and air-based activities, food and drink, and great places to stay.

“We recruited the assistance of Claire Savage Editorial as additional support on a copywriting project. Claire works diligently, adheres to stringent deadlines and is a proficient SEO writer. We look forward to engaging with Claire in the future.”

Live It Experience It, the team

“Claire delivers a prompt, professional service and her writing is clear and inspired.”angelabonnarlogo

“During a really busy time for me after qualifying as a Marisa Peer Hypnotherapist, I needed a bio quickly for Marisa’s website. I gave Claire a call, we met for coffee and I told her what I needed. She sent me a draft and after a telephone call to tweak a few things, I received the finished article the following day.

“I found Claire to be warm and friendly. She has an ability to grasp what is required quickly. I would have no hesitation in recommending her, as she delivers a prompt, professional service and her writing is clear and inspired.”

Angela Bonnar Hypnotherapy, Angela - owner

“I’m extremely satisfied with Claire’s excellent service.”

muddyfarm1-5“Claire designed and delivered enhanced communications for use on our website – www.muddyfarmmodels.com – together with web content for our sister website, www.nationalminitrac.com/. She also considerably enhanced the key message concerning our muddy tractor factory at Muddytrac Farm, giving a greatly improved and interesting narrative, which was exactly what we wanted.

“Along with web content, Claire also created press releases to effectively communicate core messages about our brands – both for online sales and for event information. This saved time and allowed us to focus on other core activities. I’m extremely satisfied with Claire’s excellent service. She already came highly recommended; however what Claire delivered exceeded our expectations.”

Muddyfarm Models/National Minitrac, Alastair Bell - owner

ZIPYARDContent created for www.thezipyard.co.uk


The Zip Yard,

GPF1“We used Claire Savage Editorial to rework the language in our financial planning website – some of it was clunky and there was definitely room for improvement.

“Claire took all the hassle away from us and reworked each page to both improve the flow and how it would be picked up by search engines. Highly recommended.”


Gibson Financial Planning, David Gibson - director

“She met with me in person to discuss what was needed.”thearcadia1

“I hired Claire to do SEO copywriting for seven pages of The Arcadia’s website, which included writing calls to action, headings and sub-headings. She met with me in person to discuss what was needed, and presented me with a written proposal, including an overall project price.

“Claire was a delight to work with from start to finish. She delivered what she promised, and on time. She also went above and beyond what I asked, by letting me know about admin errors on my site that had been overlooked. I look forward to working with Claire Savage Editorial again in the future.”

The Arcadia, Portrush, Tanya Gillen - manager

“Claire got the message across clearly and succinctly…”

Irish Biz Party“Claire wrote a press release for #irishbizparty to publicise our campaign to support SMEs this Christmas with the hashtag #BuyFromAnSMEThisXmas.

“We support local businesses on Twitter and wanted to encourage shoppers to buy local this festive season.

“Claire got the message across clearly and succinctly, including all the key points in an easy-to-read format.

“She worked quickly and I was delighted with the results! I’ll definitely use her services again.”

#irishbizparty, Samantha Kelly (Tweeting Goddess) - founder

“Claire delivered a quality service well within the agreed time frame.”causeway-enterprise-logo

“Causeway Enterprise Agency commissioned Claire to prepare copy for a series of case studies featuring local entrepreneurs.

“I was delighted with the approach Claire took and she immediately grasped and understood the tone of the content I was looking for. The case studies engage and lead the reader to a point where they appreciate and instantly get the story behind the entrepreneur!

“The process was very seamless and Claire delivered a quality service well within the agreed time frame. I would not hesitate to recommend her services and we look forward to working with her again in the very near future.”

Causeway Enterprise Agency, Jayne Taggart - CEO

“Her attention to detail… was exemplary.”

Print“The standard of Claire’s work as a sub-editor for RE&D was excellent. Her headlines were imaginative and concise, and her attention to detail and the accuracy with which she worked was exemplary.

“She had an excellent attendance record and was always punctual. She also had a great attitude to work and worked well with her colleagues.

Real-Time Editing & Design (RE&D) NI, Michael McCready - supervisor

“I would highly recommend Claire for any writing assignment.”

Chronicle logo

“I worked with Claire for five years when she was a reporter with The Coleraine Chronicle. During that time, I found her to be a very talented and dependable journalist.

“Claire was always reliable and would provide good quality copy on a variety of topical, local stories for the paper.

“She could turn her hand to hard news reporting, news features and advertising features. She also regularly covered courts, councils, public meetings and off-diary bookings and her copy was always produced on time.

“Claire has a lovely free-flowing style of writing which is easy to read but at the same time, gets to the core of her subject. I would highly recommend Claire for any writing assignment.”

The Coleraine Chronicle, John Fillis - editor

I always found Claire very professional and capable at her job.”

Coleraine_branch_logo“I’m more than happy to endorse the working relationship we had with Claire through the local media when she was there. I know that she is more than capable of fulfilling any commitments that come her way.

“In our working relationship, I always found Claire very amenable, helpful and, most importantly, a nice person who went out of her way to accommodate anyone who wanted to get their message out there.

“Personally, I always found Claire very professional and capable at her job, and that was reflected in the articles published under her name. We, as a Branch, wish Claire all the best in the future.”

Coleraine and District Samaritans, Alan Miller - deputy director

“Her writing is in-depth, well thought through and engaging to the reader.”


“Claire has written several press articles regarding my work and fundraising escapades. She is quick to respond, courteous and so easy to get on with.  

“Her writing is in-depth, well thought through and engaging to the reader.

“I have always known her to be reliable and intuitive in her work.”

Christians Against Poverty (CAP): Causeway Coast, David Kelly - centre manager