If you want to build brand loyalty with customers and market your business effectively, then defining your brand is key. All other marketing will grow outwards from this, so it’s important to put time aside early on to really get under the skin of what your business is about.   After all – if you […]

Quality written content on websites, blogs, brochures and the like sells products and services for all types of businesses. It’s an incredibly effective way of marketing to current and potential customers, but most business owners don’t have the time to create their own content, or know what to write. Many also don’t have the skills […]

Well, the world’s largest FREE business accelerator has arrived in Belfast and after the first week, there’s definitely a #GoDo attitude streaking across the city… and right up to the north coast. Yes, as an Entrepreneurial Spark Chiclet, I’ve stepped onto the rollercoaster that is E-Spark and have now been inducted into the Belfast Hatchery (that’s […]

Unless you’ve been hiding under a rock for the past while, you’ll have heard of mindfulness, and how it can restore calm and relaxation in your life. It’s something most people have an opinion on, though many don’t know the ins and outs of it completely. At the recent Women in Enterprise gala dinner event in Derry, […]

Words have power. There are no two ways about it, so the question is: Are you using your words to make your business shine? The clever thing about words is that most people don’t realise the potency they carry and that even a single line of copy from a business or an advertiser has been carefully […]

At the top of the new year, it’s always good to reflect on how far you’ve come in the past 12 months and think about what you want to achieve in the year ahead. I’ve already done this on my personal blog here, so what about my business? One of my previous posts looked at my first […]

It’s hard to believe that I’m approaching my second Christmas as a self-employed person, but having been through one already, I know better what to expect this year. Depending on your trade, the festive period can either be a lean time, a middling time or a bumper bonanza time of sales. As a copywriter still building […]

It’s important for any business person to build a network around them – to get to know people and to help each other out through mentoring, advising and the like. This was the key message from the Women’s Entrepreneurship Day breakfast event last week at the Lyric Theatre in Belfast, where women from across Northern Ireland […]

The life of a copywriter and journalist is never a dull one, and as much as I love the writing side of my job, I also really enjoy meeting all the different people that go with it. When I worked at the local paper however, even my family often asked me – ‘What do you […]

“There’s something considerable happening here… It’s an exciting time for Northern Ireland.” – Richard Williams, chief executive, NI Screen. Last week saw the Belfast Media Festival 2015 take place at The MAC, with two days jam-packed full of events, and with lots of film and media professionals, students and other interested parties intermingling. Myself included. I managed to get along […]