Belfast songwriter’s latest installation celebrates Northern Ireland’s aviation industry There are lots of ways to tell stories and I’ve always been fascinated by the format used by Belfast songwriter and installation artist, Fionnuala Fagan-Thiébot. Fionnuala is adept at telling other people’s stories, unearthing memories and experiences which she then shares creatively through her music and […]

On October 1 and 2, Belfast will host its first-ever WordCamp event for WordPress users at the newly renovated Peter Froggatt Centre at Queen’s University. Attracting a number of speakers from across the UK and Ireland, it promises to be a weekend jam-packed full of tips and tricks to use on WordPress, along with advice on […]

If you have a creative project which needs funding to kick-start production, then Kickstarter campaigns are increasingly the way to go. There are various aspects involved with setting up a campaign, such as writing the content for your Kickstarter page, creating offers for backers to choose in way of support, filming a video and so on. Having […]

In today’s digital landscape, the lines are often blurred in terms of what job roles within this field involve, and what’s expected of the people inhabiting those roles. As a copywriter, I know this just as much as anyone. For me, the lines blur in and around two key job titles – the copywriter and […]

When it comes to creating blog posts, articles, website content, speeches or any other type of content, there’s one clear skill that every writer needs – the ability to edit. As a journalist, short story writer, poet and of course, a copywriter, editing is just as much a part of my life as writing is […]

Whether you want copywriting for a blog post, a web article, your web pages, an email newsletter, a brochure or anything else, what you’re asking for is marketing content. If you want to make an impact with this content, then what you’re really asking for is good – no, great – marketing content. Digital marketing […]

This post originally began with the title: Why blog? However, let’s be more specific. We’re talking business blogging here, and why it’s just so effective and necessary for every business today. Yes – that’s EVERY business – no matter what industry you’re in. Why blog for your business..? 1. It will attract more people to your website: We […]

Ah, the copywriter. The what, I hear you say? What do you mean you don’t know one, work with one or think you need one? Do you have a website? A blog? Do you send marketing newsletters or use case studies? Do you have or want to have all of the above – and more – linked into […]

Ask someone why they chose to visit a particular destination a few years ago, and most will probably say because of the location, the sights and the scenery. Ask a tourist today the same question and chances are, food will feature in their answer. Food tourism – where people book their holidays based primarily on the […]

One of the first questions I get asked when I mention blogging for businesses is this: What do you write about? On the surface, it can seem as if you’ll never be able to think about anything to blog about week after week, but if you take a little time to think, then you’ll hopefully realise […]