Ah, the copywriter. The what, I hear you say? What do you mean you don’t know one, work with one or think you need one? Do you have a website? A blog? Do you send marketing newsletters or use case studies? Do you have or want to have all of the above – and more – linked into your business?
Well then, here’s why you need a copywriter in your life…
1. Feed your business with inspiration: Fed up trying to think of what to write for your blog? At a loss as to how to describe yourself on your website? (It’s TOUGH trying to make yourself sound good, I know). Enter the copywriter.
2. Time… If you could bottle it, breed it or buy it, you’d be sorted. Your next best option is to hire a copywriter.
3. Better health: Do you enjoy getting muscle cramps, repetitive strain injury and a bad back thanks to being hunched over your computer all day typing? Luckily for you, that’s the kind of thing copywriters LOVE.
4. The simple life: Like a little stress? Enjoy working through endless to-do lists of marketing chores? Want to give that stuff over to someone who’s made a career out of it…?
5. Become more human: The best way to a man’s heart is through his stomach, so they say. Best way to a customer’s? Content written for humans, not machines. Oh, and by humans – with rather excellent copywriting skills of course.
6. Look good beneath the makeup: You wouldn’t go to all that bother and expense in getting a snazzy new website designed would you, and then forget to fill it with amazingly good written content? Would you?
7. Discover the holy grail: Of yourself, that is. Want to clarify your business strategy, connect with customers and have content that’s useful? The solution lies in the ‘C’…
8. No-one likes a fair-weather walker: Actually, I quite like them, as it means less run-ins with unruly pups on the daily walks, but in business, you have to be consistent. We’ve been here before. Don’t have the time/ideas/skills..? I think you know the answer.
9. Be a winner: We all like to come first in a competition – don’t we? It feels good to outshine the rest and you feel a GREAT sense of achievement. How much better then, to know that you’re ahead of the game AND you didn’t even have to do any of the work?
If you think you just might need a copywriter in your life, then here’s how you get one. You’ll find her at: claire@cseditorial.co.uk
She’s a helpful sort of a soul and will always see you good.